The Internet has changed the way companies do business. It has opened many doors for small to medium sized businesses to compete with corporate entities. A decade ago, many small businesses were closing up shop, unable to compete with their larger counterparts. Today, with the right website design coupled with Internet marketing, companies can become more successful and open their products to a wider audience. So how do you develop a website with excellent design?


There are many factors to consider in developing a great website. First, remember that for many of your customers, your website is their initial point of contact. As you heard you Mom say many times, first impressions are important. It couldn’t be truer. By making the right first impression, customers are likely to have a positive reaction to your products and services. In turn, they are more apt to buy. It is important to portray your businesses website in an easy to read format. Using bullets, short paragraphs, and clear navigation menus is essential. Coupled with ease of reading are a few tips to increase the reader’s experience.

In order for a reader to gain a positive experience, the following are important tips. First, make sure you have your contact information visible. If a potential customer needs to reach you and can’t find you information they will continue shopping with another company. Second, don’t add too many graphics. They just load the page down and make finding information difficult. Lastly, don’t put too much information on a page. If necessary break out your pages into different categories so customer will find scanning the page easy and effortless. After designing a great website, optimized it is the next important task.

In order to be found through search engines, you must optimize your website. When done well, you should see engine ranking boosts resulting in more traffic to your website and ultimately increased sales. To optimize you site you should remember a few key points:

  • Research relevant keywords – Find keywords that have high KEI and low competition. By finding niche keywords you can dominate that area and quickly gain website traffic.
  • Website descriptions – When searching for websites a blurb will appear about that particular site. Write a solid 30 word description of your website and what you sell. This can help attract customers to click on your listing.
  • Image descriptions – When placing images in your website make sure to give each a name. However, make sure the name is relevant to the image. These names are used for the blind when surfing web pages. By naming your images you can increase site ranking for image keyword prominence.

Great website design allows you to connect with your customers without you realizing this connection. They key is to convey your message, products, and services in a way that emulates an in-store experience. Usability of web content should also be reviewed to ensure it is user friendly to all customers. Remember, your website is your online identity. Don’t push away customers with complicated websites. If you keep these tips in mind, you are sure to create a successful online presence.


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