October 3rd, 2007
Many people think Web 3.0 is science fiction or even fantasy but I quickly found out that it is scientific fact and that if you are not prepared for this brave new world you will be left behind. Information and how it is gathered and how we use it is all in store for a major over haul. With this in mind, businesses are going to have to rethink their online presence and how they want to utilize this dawning of a new age.
First off we need to define Semantic Web Read the rest of this entry »
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September 7th, 2007
There are a lot of people who are afraid to hire a professional web designer to do their website because they think it is going to cost them an arm and a leg. Or that it requires a great deal of technical knowledge. Well take a deep breath and relax because there are reputable web design companies that charge reasonable fees and stand behind their work. You won’t have to know how to do one ounce of programming to get this done.
First you must decide what exactly you want your website to look like. Do you want a bare bones approach with minimum amount of information or Read the rest of this entry »
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September 3rd, 2007
When someone thinks of the history of the Internet, it is as a growth from ARPANET to NSFNET and finally to the Internet as we know it now. I am going to give you a very brief history of the Internet and where I think it may be going in the future.
The launch of Sputnik in 1957 spurred the development of the Advanced Research Project Agency (ARPA) which was the United States’ response to the Cold War. It was created to establish our government as a leader in technology and science with a practical application for the military. Read the rest of this entry »
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August 30th, 2007
RSS also know as “Really Simple Syndication” is an XML-based code used to publish frequently updated content, like web blogs or podcasts. An RSS document, which is called a “feed”, is either partial or full text that users subscribe and thus control the information they desire from their favorite websites.
A couple of ways to utilize RSS feeds is to have a web blog or to write content rich articles. Create a page where you regularly add your thoughts Read the rest of this entry »
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August 29th, 2007
In the “good ‘ol days” Search Engine Optimization (SEO) was all about keywords. If you repeated the right keywords a gazillion times throughout your homepage you could find yourself on the first page of a Google search. Search engines have learned our tricky ways and now the algorithms have been changed for the better.
The world of internet marketing can be complicated and downright scary. It is not a straightforward, build a great site and you will be inundated with customers, kind of world. There are many tools for internet marketing and one of them is backlinking. Read the rest of this entry »
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August 27th, 2007
Keeping it simple and avoiding useless and confusing features are the best ways to improve your website. Here are  some easy ways to improve your website and get your customers and visitors to keep coming back.
- Are the important areas of information above the fold? ‘Above the fold’ is an old newspaper term where the editor would make sure the eye catching headlines Read the rest of this entry »
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August 25th, 2007
So here you are ready to get yourself a professional web design presence. You have considered doing it yourself or having that ever talented brother-in-law do it for you. Now you are reconsidering after researching the subject because you realize you are out of your element, you are a business man after all not a web designer. There are a few criteria you will need to follow to help you find a good web design company.
First off you need to decide how you want your site to look. Do you want only essential information or do you want your whole store online? Are you trying to establish a closer relationship with current customers or are you looking for new ones? Once you have determined your initial requirements you need to write them down and use them as a basis for evaluating a website design company. Read the rest of this entry »
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August 24th, 2007
Website content is extremely important because it meets so many different functions for your website and website business. A good website design company realizes the importance of this and will strive to get you top website copy for your dollars. You want a website design company that creates a useful and informational site that has clearly written content that accurately describes what you are trying to sell, whether its an idea or product.
Relevant content should be written for the average consumer to be read and understood easily. Read the rest of this entry »
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August 19th, 2007
The science of color and its interpretation is considered a “soft science” but a great deal of research shows that color matters it plays an important role in all our visual experiences. Some people would argue that man is basically an animal with a few extra brain cells. In one respect we do react on a gut level to color no matter what the “intellectual” words might say.Â
Studies have shown that over 90 percent said that they put more importance on color when purchasing products. Knowing this, a business needs to assess what instinctual level reaction they want from their customers. Here is sampling of the different meaning of colors based primarily on the European definitions. Read the rest of this entry »
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August 16th, 2007
As a website owner you are beginning to learn that just having a website does not guarantee that you will have the customers clamoring to your site. You hired a company to do your web design and it looks great, but unless you do some savvy online marketing, another company is getting your customers.
You need to consider the three following techniques within online marketing.
Search Engine Optimization  Search Engine Optimization is also called website optimization. What happens here is you redesign the content and design as well as making sure the site is well linked in harmony with the latest search engine scoring formulas. Ideally the goal here is to be within the first three pages of any relevant keyword search. Read the rest of this entry »
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