Have you ever wondered what some of the common IT industry acronyms stand for but were to afraid to ask? Each month, Tiger Team Solutions will bring you 5 new acronyms with simple definitions relating to the overall theme of the newsletter.

This month we will be covering some common programming and marketing acronyms. Listed below are 5 common acronyms used in the industry.

AJAX (Asynchronous JavaScript and XML)
Ajax is a programming language that allows for the updating of specific sections of content on a web page, without completely reloading the page.

API (Application Programming Interface)
This is a program that advertisers create to manage their search engine marketing campaigns, bypassing the search engines’ interfaces.

CPC (Cost Per Click)
The amount search engines charge advertisers for every click that sends a searcher to the advertiser’s web site. For an advertiser, CPC is the total cost for each click-through received when its ad is clicked on.

CMS (Content Management System)
Is an application that allows website owners and staff members to make updates to their update a website using a browser interface. Most content management systems allow users to make such edits with little or no web design skills.

URL (Uniform Resource Locator)
This is the address of a resource on the Internet. World Wide Web URLs begin with http://

*Definitions courtesy of SEMPO (Search Engine Marketing Professional Organization)

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